2015-09-08 KPFT Development Cmte. Minutes
Draft agenda:
I. Call to order; roll call
II. Approve Agenda
lll. Approve minutes: 2015-05-06
IV. Director's Report: Robin Lewis
V. New business
VI. Set next meeting
VII. Adjourn
2015-09-08 KPFT Development Cmte. Minutes
I Meeting was called to order at 6:3pm. Present: Teresa Allen, Bill Crosier,
Robin Lewis, Nancy Saibara-Naritomi
II. Agenda Approval: T. Allen moved to add approval of the 2014-11-18 minutes.
Approved without objection. Amended agenda approved without objection.
III. Approve Minutes 2015-05-06 minutes approved without objection; 2014-11-18
minutes approved without objection.
IV. Director's Report- Robin Lewis:
Monthly Development Report to General Manager - 9/08/15 (FY15 report)
Listener Support Revenue Goals:
. Membership count on 9/08/15 = 6,610 (4% of estimated listening audience of
155,000/week (December 2013 weekly cumulative Arbitron number)
. Renewal Rate = 43% in FY13; 42% in FY15 so far
. Average annual gift = $197.09 in FY14; $205.67 in FY15 so far
LISTENER SUPPORT CURRENT $$$ TOTALS for FY15(as of 9/08/15): $1,072,495 of
income has been collected in-house in FY15, 95% of the listener-support revenue
goal for FY15 of $1,134,138, above expectations by 7% for this time in the
fiscal year. This figure does not include income from the Indiegogo campaign
for the transmitter, which is ongoing and currently stands at $20,720, 104% of
goal. Added to in-house listener support, this amounts to $1,093,215, amounting
to 96% of budget at this point in the fiscal year.
Pledge Drives:
The Fall 2014 membership drive ran October 12, 2014 thru November 1 and raised
$270,041 in pledges, 84% of the $320,000 monetary goal. The fulfillment rate
for this drive is currently 87%.
The Winter Quiet Campaign ran through the month of December, 2014, and brought
in $37,965. The fulfillment rate for this drive is currently 95%.
The Winter on-air drive was conducted from January 15 through January 31 and
brought in $212,130 in pledges, 76% of the monetary goal of $280,000. The
Winter drive currently has a fulfillment rate of 82%.
The Spring Fund Drive ran from April 24 thru May 14 and brought in $268,344 in
pledges, 84% of the monetary goal of $320,000. The Spring drive currently has a
fulfillment rate of 82%.
The Summer Sizzle ran from August 2 through August 9 and brought in $117,928,
84% of the monetary goal of $140,000. The Summer Sizzle currently has a
fulfillment rate of 73%.
Due to a cash crunch, the Fall 2015 fund drive will start early and run from
September 17 thru October 8. The monetary goal is $320,000.
Capital Campaign for New Transmitter:
Currently, $72,703 has been raised towards antenna repairs and transmitter
replacement, mainly from on-line donations, from pledges at the event with Amy
Goodman in March 2012 and the Kemah Crawfish Festival in 2012, and from
donations at the Ray Hill Roast in April 2015. Another $20,720 has been raised
in an Indiegogo campaign that still has 8 days to go. (Cmte. discussed whether
our Transmitter Campaign had compromised our last pledge drive or will conflict
with this one. **R. Lewis will discuss need to update phone system with GM.)
Direct mail and Telemarketing:
o FY15 renewal mail has brought in $45,837 in revenue and 416 returning
members.
Community Relations/Events:
. KPFT will be a media sponsor of the Walk for Mental Health at Stude Park
on October 10th.
. KPFT will once again be a media sponsor of the Fall 2015 Thursday Concerts
at Discovery Green
. Deadbeat will be holding a concert fundraiser for KPFT at Dan Electro's on
Saturday, October 24
. Nightsounds will be holding a concert fundraiser for KPFT at Dan Electro's
on Sunday, October 25
. KPFT will be a beneficiary of the fundraiser, Electroluv Fest, on November
7 at Last Concert Café
. KPFT will bring Dr. Richard Wolff to Houston at HCC South Loop on Friday,
November 13, in a fundraiser for the station
Web Presence:
o The following statistics are for the period July 10 - August 9, 2015. Visits
are up by 4% from the previous month:
1. 5,129 page views
2. 3,846 unique visitors
3. Average time on KPFT's site: 1:32 minutes
4. 37% of visitors are new to the site
. KPFT's Facebook page has 14,585 likes, up 1% over the previous month's
figure, and a total weekly reach of 23,264 up 95% compared to last month's
report.
. KPFT's Twitter account has 3,572 followers, up 1% over the previous month.
V. Ideas for Pledge Drive (Sept. 17-Oct 8): R. Lewis said she had recently had
a meeting with 25 programmers to discuss the upcoming Pledge Drive; each is
soliciting challenges to encourage people to give; R. Lewis is working on
"hashtag mykpft" campaign and **is looking for major donors to create
challenges-the Cmte. should help; B. Crosier discussed unique premiums, such as
programmers having lunch with donors; **T. Allen asks about push to involve
nonprofit groups to work the phones & will ask LSB members to recruit groups to
work the phones. T. Allen suggests major donor creating challenge of giving to
Transmitter fund for people who donate and mention current reception-R. Lewis
will consider.
VI. 4 Fundraisers: 1.) Deadbeat will be holding a concert fundraiser for KPFT
at Dan Electro's on Saturday, October 24; 2.) Nightsounds will be holding a
concert fundraiser for KPFT at Dan Electro's on Sunday, October 25; 3.) KPFT
will be a beneficiary of the fundraiser, Electroluv Fest, on November 7 at Last
Concert Café; and
4.) KPFT will bring Dr. Richard Wolff to Houston at HCC South Loop on Friday,
November 13, in a fundraiser for the station (see above). At the pledge drive
we are looking for Richard Wolf sponsorships ($500 & $250/level to attend a
Meet & Greet Luncheon, which Ben August (ADP) is encouraging small business
people to support and attend); **Dev. Cmte. members are asked to promote this
event to teachers in economics, sociology, philosophy, business and political
science classes, labor unions, Humanists; **R. Lewis will inquire about use of
the HCC marquee; R. Lewis will check on getting CD's to sell.
** Cmte members are asked to encourage donations of Silent Auction Items
(recommended music-related items) for these events. Call Robin Lewis 713-526-
4000 x315
VII. Lapsed/ Sustainer Donors: R. Garner has been cleaning up lists; picking up
lapsed donors and motivating them to become sustainers-bravo!; T. Allen
suggests specific instructions to Pledge-takers mandating that they ask about
employer-match, email addresses and "what first motivated you to donate?" or
some other useful feedback while we have them on the phone.
VIII. Scavenger Hunt: Teresa Allen is working with several interested
organizers to plan this event.
IX. Set next meeting: Oct. 21st at 5:30pm CT teleconference.
X Meeting adjourn at 8:15pm EST.
Respectfully submitted,
Teresa J. Allen
2015-09-09; approved 2015-11-20